Skol's Slogans & Taglines

Skol Lager is a beer brand born from Scottish ingenuity that grew into a global phenomenon. Originally developed in 1959 by Ind Coope breweries in Alloa, Central Scotland, it emerged from the rebranding of Graham's Golden Lager with a name derived from the Scandinavian toast "skål"—meaning "cheers." By the mid-1960s, Skol had become Britain's best-selling lager, riding a wave of Continental-sounding appeal in a market dominated by ales. The brand's philosophy, captured by slogans like "The light dry lager" and "When you know lager you're a Skolar," positioned it as a smart, accessible choice for a new generation of drinkers. Though it faded from British prominence by the 2000s, Skol found extraordinary second lives abroad—becoming the biggest-selling beer in Brazil and a dominant force across Africa and Asia. Today owned by Carlsberg in Europe and InBev in South America, Skol remains a symbol of brewing adaptability, international ambition, and the enduring power of a simple, cheerful name.