Theakston's Slogans & Taglines

T&R Theakston Ltd is a historic British independent brewing company headquartered in the market town of Masham, North Yorkshire, England. Founded in 1827 by Robert Theakston at the Black Bull Inn, the heritage enterprise remains one of the oldest and most celebrated family-controlled traditional ale producers in the United Kingdom. Famed for its legendary, full-bodied premium strong ale Old Peculier, the brewery anchors its brand equity on authentic craft traditions, including the preservation of an in-house cooperage to manufacture wooden casks for real ale. After a brief period of corporate acquisition by Scottish & Newcastle, the company successfully completed a high-profile family buyout in 2003, re-establishing its independence to dominate regional hospitality networks and premium supermarket retail channels across Great Britain.