Utica Club's Slogans & Taglines

Utica Club traces its origins to 1888, when German immigrant Francis Xavier Matt founded the West End Brewing Company in Utica, New York. During Prohibition (1920-1933), the brewery survived by producing a line of soft drinks under the Utica Club name. When the 21st Amendment repealed Prohibition in December 1933, the brewery became the first in the nation to obtain a federal brewing license and legally sell beer, adopting the Utica Club name for its flagship 5.0% ABV pale lager. The brand achieved national recognition in the 1960s through iconic television campaigns featuring "Schultz & Dooley," animated beer steins voiced by comedian Jonathan Winters. The portfolio centers on the classic Utica Club Pilsner-Lager, alongside seasonal and limited offerings. Today, still brewed by the fourth-generation family-owned Matt Brewing Company—America's fourth-oldest brewery—Utica Club remains a beloved regional classic in upstate New York and a symbol of American brewing resilience.