Benson & Hedges Slogan

Advertising Slogans and Taglines(or mottoes) of Benson & Hedges

The world’s favourite cigarette. (1975)

Discover gold. (1988)

Discover your gold. (1993)

Simply gold. (1995)

Discover metal. (2003)

No spirit – no glory. (2003)

Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria.

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

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