Advertising Slogans and Taglines(or mottoes) of Benson & Hedges
The world’s favourite cigarette. (1975)
Discover gold. (1988)
Discover your gold. (1993)
Simply gold. (1995)
Discover metal. (2003)
No spirit – no glory. (2003)
Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.