Big Lots's Slogans & Taglines

Big Lots traces its origins to 1967, when Sol Shenk founded Consolidated Stores Corporation in Columbus, Ohio, initially as a closeout merchandise retailer. The company began operating under the "Big Lots" name in 1982, focusing on selling brand-name merchandise at deep discounts. In 2001, the company rebranded entirely as Big Lots, Inc., and expanded its footprint to over 1,400 stores across 47 states. The brand has built its reputation on offering a treasure-hunt shopping experience, where inventory changes frequently and customers discover unexpected bargains.

The brand's core products are discount retail merchandise, including furniture, home décor, seasonal items, toys, food, and household essentials. Its portfolio spans closeout, overstock, and private-label goods, all offered at significantly lower prices than traditional retailers.

From its earliest positioning as a closeout specialist, Big Lots evolved to embrace the slogan "Brand Names. Closeout Prices." In 2013, the brand refreshed its identity with "Live BIG. Save LOTS." reflecting a shift from purely functional discounting to a more aspirational, lifestyle-oriented value proposition. This journey illustrates Big Lots' transformation from a liquidation warehouse to a mainstream destination for budget-conscious families seeking quality and variety.