We sell for less
Everyday low prices
Every day's a big day.
Big W is an Australian chain of discount department stores, which was founded in regional New South Wales in 1964.
BIG W’s slogan is “We sell for less”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.