Buck Knives's Slogans & Taglines

Buck Knives is an American knife manufacturer founded in 1902 by Hoyt Buck, a young blacksmith apprentice in Kansas who developed a unique method of tempering steel to hold an edge longer. During World War II, Hoyt handcrafted knives for U.S. servicemen from worn-out file blades. In 1945, he and his son Al established H.H. Buck & Son in San Diego, California, which was incorporated as Buck Knives, Inc. in 1961. The 1964 introduction of the Model 110 Folding Hunter revolutionised the industry as the first dependable production-made folding lock-back knife, becoming the world’s best-selling sports knife. Today, the fourth-generation family business operates from Post Falls, Idaho, producing hunting, fishing, tactical, and everyday carry knives, alongside multi-tools and outdoor accessories.

Core offerings include the iconic 110 Folding Hunter, 112 Ranger, 119 Special, and modern EDC and tactical lines, all backed by the Forever Warranty. Brand messaging has evolved from the classic claim Famous for Holding an Edge, documented in advertising since at least 1972, to Famous for Being Easy to Sharpen following changes to steel formulations. More recently, the company has used The measure of a knife since 1902, reflecting its heritage of quality craftsmanship and continuous innovation.