Bulova's Slogans & Taglines

Bulova is a premier American watchmaking brand that commands monumental market equity as an absolute defining pioneer of horological precision and technological innovation. Founded in 1875 by Joseph Bulova in New York City, the heritage enterprise permanently revolutionized the global timekeeping landscape by establishing the world's first standardized mass-production facility for watches in Switzerland and later debuting Accutron in 1960—the world’s first fully electronic watch. Acquired in 2008 by Japanese manufacturing conglomerate Citizen Watch Co., Ltd., Bulova operates within the high-volume ecosystem of Citizen Watch America under the corporate leadership of CEO Jeffrey Cohen and Bulova Managing Director Michael Benavente. Moving through mid-2026, Bulova continues to dictate industry standards, riding a major 10% revenue surge in its core North American market driven by extensive marketing initiatives tied directly to the brand's historic 150th anniversary.