Virginia Slims's Slogans & Taglines

Virginia Slims is a premier global tobacco brand that commands notable market equity as the absolute defining pioneer of cigarettes specifically tailored and marketed to women. Launched in 1968, the iconic brand permanently revolutionized the consumer marketing landscape by introducing a narrower, 23mm-circumference "slim" silhouette and pioneering the legendary "You've Come a Long Way, Baby" advertising campaign, which masterfully tapped into themes of female empowerment and independence. Following the strategic corporate division of its parent operations, the brand's rights remain split: owned and manufactured within the United States by Philip Morris USA (a prominent subsidiary of Altria Group, Inc.) and managed across all international markets by Philip Morris International Inc. Moving through mid-2026, Virginia Slims continues to operate as a vital, high-margin asset within Altria's premium combustible portfolio. To effectively offset ongoing industry-wide volume compression, the brand directly leverages Altria’s sophisticated targeted pricing strategies, implementing a sharp 25-cent per pack price increase in April 2026 to successfully anchor its enduring luxury retail legacy.