Corgi Toys's Slogans & Taglines

Corgi Toys is an iconic British brand of die-cast toy vehicles currently operating as a high-value collector portfolio asset within Hornby Hobbies Ltd, a powerhouse in the international models and collectibles sector. Originally created in 1956 by Philip Ullmann and Arthur Katz of the Mettoy Playcraft Ltd manufacturing company in Northampton, England, the brand revolutionized the toy car industry by introducing innovative mechanisms like clear plastic windows, detailed interiors, and spring-mounted suspension. Corgi solidified its massive global consumer equity and pop-culture status with its legendary 1965 release of James Bond's Aston Martin DB5 from Goldfinger, which went on to become the bestselling die-cast model car in history. Following structural transitions through Mattel and Zindart International, the brand was acquired by Hornby in 2008, shifting production infrastructure to focus heavily on premium, limited-edition adult collectables, historical military aviation archives, and television-licensed vehicle replicas distributed throughout worldwide retail channels.