DeviantArt's Slogans & Taglines

DeviantArt was founded on August 7, 2000, by Angelo Sotira, Scott Jarkoff, and Matthew Stephens in Los Angeles, California. Originally launched as part of the DMusic music platform network, it began as a community for sharing original Winamp skins and digital artwork. The name "deviantART" was chosen to celebrate artists who deviate from the norm, and the brand quickly grew into the world's largest online social network for artists and art enthusiasts. In 2013, Autodesk made a strategic investment, and in 2017, Wix.com acquired the platform for $36 million. Today, DeviantArt boasts over 61 million registered members and attracts more than 45 million unique visitors monthly.

The brand's core products are online art community and creative platform services, enabling users to showcase, promote, and share digital art, traditional painting, photography, videography, literature, and animation. Its portfolio includes the Prints shop for selling artwork on merchandise, downloadable tutorials and stock resources, the dAmn real-time chat system, and group communities for collaborative creation.

From its earliest slogan "Where art meets application," DeviantArt evolved to embrace the core brand story "Bleed and Breed Art" during its 2014 rebrand by Moving Brands—a bold promise to nurture creativity and spread art throughout the world. This journey reflects a shift from a niche skinning community to a global cultural ecosystem that empowers millions of creators to find their identity through self-expression.