Frangelico's Slogans & Taglines

Frangelico is a world-renowned premium Italian hazelnut liqueur and a high-margin anchor brand within the extensive international portfolio of the Campari Group (Davide Campari-Milano N.V.), a multinational beverage manufacturing giant based in Milan, Italy. Produced exclusively in the town of Canale in the Piedmont region, the liqueur is crafted from local Tonda Gentile hazelnuts, which are roasted, crushed, and infused with alcohol alongside a secret blend of cocoa, vanilla, berries, and aromatic herbs. The brand commands massive global retail equity and instant consumer recognition through its iconic structural packaging design, which features a bottle shaped like a Franciscan friar tied with a traditional rope cord around the waist. Distributed across international hospitality networks, duty-free retail, and major e-commerce marketplaces, Frangelico dominates the premium digestif and mixology sectors as a leading product in the global flavored spirits category.