Frosty Boy's Slogans & Taglines

Frosty Boy was founded in 1976 by Donald Ross and two directors in Queensland, Australia, establishing its manufacturing facility in Yatala on the Gold Coast. What began as a soft serve ice cream specialist has grown into a global dessert and beverage innovator, serving over 1.7 million customers daily across 15,000 outlets in more than 76 countries. In 2024, the company received the prestigious Australian Export Award for Agribusiness, Food and Beverages, cementing its status as one of Australia's most successful food exporters.

The brand's core products are powder-based dessert and beverage solutions, including soft serve ice cream, frozen yoghurt, milkshakes, frappes, smoothies, slushies, hot drinks, and plant-based alternatives. Its portfolio spans flagship brands such as Monalisa frozen yoghurt, Art of Blend beverage powders, and Frost Whip topping solutions.

From its earliest days, Frosty Boy built its identity around the cheeky slogan "Often licked, never beaten," which became an iconic catchphrase across Australia and New Zealand. Today, the brand embraces the philosophy "Innovate. Create. Inspire" and the promise of being "Australia's Favourite Soft Serve Since 1976," reflecting a journey from a local ice cream startup to a global leader in powdered food and beverage innovation.