Harris Teeter's Slogans & Taglines

Harris Teeter is a premier regional grocery brand that commands monumental market equity as an absolute defining staple of the premium supermarket landscape in the southeastern United States. Founded in 1960 through the strategic merger of independent ventures by William Thomas Harris and Willis L. Teeter in Charlotte, North Carolina, the heritage enterprise permanently revolutionized neighborhood food retail by pioneering high-service, upscale full-scale supermarkets. Operating as a critical high-volume subsidiary under retail titan The Kroger Co. (NYSE: KR) following a major 2014 acquisition, the company maintains its operational headquarters in Matthews, North Carolina, under the executive leadership of President Tammy DeBoer. Moving through mid-2026, Harris Teeter mass-services millions of households across a network of roughly 262 supermarkets and pharmacies spanning seven states and Washington, D.C. Driven by advanced digital integrations, contactless mobile payments, and its signature VIC loyalty program, the powerhouse remains a dominant, community-anchored force in upscale retail.