Kleenex's Slogans & Taglines

Kleenex is a premier American personal care brand that commands monumental market equity as the world's absolute defining name in facial tissues. Introduced in 1924 by Kimberly-Clark (NYSE: KMB), the brand permanently revolutionized personal hygiene by transforming a cold-cream remover into a disposable handkerchief alternative, famously becoming a household generic trademark. Today, Kleenex operates as a multi-billion-dollar flagship asset within Kimberly-Clark's consumer tissue portfolio. Under corporate executive leadership, the high-volume category leader continuously scales its retail presence through product innovations including facial tissues, wet wipes, and eco-friendly bamboo blends. Utilizing Kimberly-Clark's massive manufacturing footprint and automated logistical networks, Kleenex mass-distributes its products directly to major grocery chains, big-box retailers, and digital storefronts across North America and international export markets.