London Underground Slogan

Advertising Slogans and Taglines(or mottoes) of London Underground


You can’t beat the tube. (1993)

Going to work on the tube. (1996)

Nothing is in your way with a Carnet. (1996)

The tube. Making London simple. (1997)

Love is… letting people off first. (2001)

Love is… moving down the carriage. (2001)

Love is not putting your feet on the seats. (2002)

Building tomorrow’s tube today. (2002)

Please be careful on the escalator after a few drinks. (2005)

The London Underground (also known simply as the Underground or by its nickname the Tube) is a rapid transit system serving Greater London and some parts of the adjacent home counties of Buckinghamshire, Essex and Hertfordshire in England.

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

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