Meow Mix's Slogans & Taglines

Meow Mix was introduced in 1976 by Ralston Purina in the United States, positioned as a budget-friendly cat food brand that delivered complete nutrition at an accessible price. The brand quickly gained popularity with its catchy jingle and colourful packaging, becoming a staple in American households. In 2001, Del Monte Foods acquired the brand from Ralston Purina, and in 2015 it became part of Big Heart Pet Brands before being acquired by The J.M. Smucker Company in 2015. Today, Meow Mix is one of the most recognisable names in the U.S. cat food market.

The brand's core products are dry and wet cat food, including kibble, tender centres, patés, and gravy-based recipes. Its portfolio spans flavours such as chicken, salmon, tuna, and beef, alongside specialised formulas for indoor cats, kittens, and senior cats, all designed to provide 100% complete and balanced nutrition.

From its earliest days, Meow Mix built its identity around the iconic jingle "Tastes so good, cats ask for it by name" and the memorable slogan "Meow, meow, meow, meow." This playful, cat-centric messaging has endured for decades, making Meow Mix one of the most beloved and recognisable pet food brands in America.