Mintel's Slogans & Taglines

Mintel Group Ltd is a privately owned, London-based market intelligence agency founded in 1972 by entrepreneurs seeking to provide better market intelligence to businesses and brands. The company’s name derives from an amalgamation of the words "Market Intelligence," reflecting its foundational purpose. Headquartered in London, Mintel has grown into one of the world’s leading market research firms, employing over 1,300 people across offices in London, Chicago, Shanghai, New York, Tokyo, and other major cities. It serves more than 5,000 global clients across industries including food and drink, beauty and personal care, financial services, and retail.

Core offerings include syndicated and custom market research, consumer behaviour analysis, competitive intelligence, product innovation tracking through the Global New Products Database (GNPD), and strategic consulting. Brand messaging has evolved from the founders’ original mission to show how markets have become what they are and where they are likely to go, to the 2014 tagline Intelligence in time, reflecting its focus on delivering actionable, current market intelligence. Today, the company positions itself as visionary partners who help businesses shape the future rather than simply react to it.