MTV's Slogans & Taglines
A Comprehensive List of Advertising Slogans for MTV (2026 Edition)
Official Advertising Taglines
Historical Archive
You'll never look at music the same way again.
I want my MTV!
Too much is never enough
Turn it on, leave it on
See the music you want to see
Army MTV (Tina Cousins's lyrical spoofs from ABC's America's Watching and visuals spoofs from NBC's Let's All Be There)
We're Music, We're MTV
The music revolution will be televised
MTV... Proud as a Moon Man (Weird Al Yankovic's spoof of NBC's 1979-1981 slogan Proud as a Peacock)
Doodle Doodle Dee, Wubba Wubba Wubba
MTV Lives In Your Music
Some People Just Don't Get It
Watch and Learn
M-m-m-m T-t-t-t V-v-v-v
MTV News: You Hear It First
MT-blah: Blah-blah Tele-blah
I love my MTV
Don't let Jerry Win. Best watch your MTV's
Think MTV
Not on TV, on M-TV
On MTV and Nowhere Else
Just See MTV
MTV Enjoy
MTV keeps you plugged in
You Down Wit MTV?!
MTV: We Don't Play Music
MTV is no longer: It's MetallicaTeleVision (Lars Ulrich in 1996)
The Number One Music Channel.
Nongkrong di MTV. (1997-2001)
MTV Gue Banget. (2002-2007)
MTV Ayos (MTV Philippines)
Habla Tu MTV
Musical Tele-vis-i-on (MTV UK - The 'Music Man')
There's Something in the Water! (MTV Canada)
Don't Give Up Your M (MTV Australia, MTV New Zealand and MTV Baltics)
MTV will make New Zealand music history (MTV New Zealand)
Follow The Music, Follow MTV.
I Like... (MTV Asia)
Because MTV brings out the bitch in you (MTV New Zealand)
MTV May Contain Nuts (MTV New Zealand)
MTV - we know where you live (MTV Australia)
MTV - we want you to have our baby (MTV Australia)
📖 Branding Insight & Heritage:
MTV (originally an initialism of Music Television) was launched on 1 August 1981 by Warner-Amex Satellite Entertainment in New York City. The channel debuted with the iconic words "Ladies and gentlemen, rock and roll" and the music video for The Buggles' "Video Killed the Radio Star," revolutionising the music industry by making the music video an art form and marketing tool. In 1985, Viacom acquired MTV Networks for $326 million, and the brand expanded globally throughout the 1980s and 1990s. The channel diversified beyond music in the 1990s with reality programming such as The Real World (1992) and Beavis and Butt-Head (1993), and in the 2000s embraced scripted content and reality franchises including Jersey Shore (2009) and Teen Mom. In 2019, Viacom merged with CBS Corporation to form ViacomCBS (now Paramount Global), with MTV operating as a flagship brand within the portfolio. Today, the channel continues to evolve its programming while maintaining its cultural influence across music, entertainment, and youth culture.
The brand's core products are television programming and entertainment content, including music videos, reality shows, scripted series, documentaries, and live events such as the MTV Video Music Awards (VMAs) and MTV Movie & TV Awards. Its portfolio spans linear broadcasting, streaming platforms, and digital content, serving a global audience of young adults and teenagers.
From its earliest slogan "I want my MTV" (1981)—which became a cultural rallying cry—to the 1990s promise "MTV: Music Television" and the 2000s evolution toward "MTV: Pop Culture", the brand has built its identity on being the voice of youth culture. In 2015, it embraced "MTV: Music to Movies to Mischief", and today continues to champion the mission of "reflecting and shaping the culture of young people everywhere." This journey reflects a shift from a 24-hour music video channel to a global entertainment and lifestyle brand.
What is MTV’s slogan?
The current primary slogan of MTV is “ I want my MTV. ”
🛡️ Official Brand Verification & Curation
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