National Express's Slogans & Taglines

National Express is a British multinational public transport company headquartered in Birmingham, England. Founded in 1972 as the National Express brand under the National Bus Company, it began as a network of long-distance coach services connecting major UK cities. The company was privatised in 1988 and has since expanded into an international transport operator. Today, it operates bus, coach, train and tram services in the United Kingdom, United States, Canada, Spain, Portugal, Malta, Germany and Morocco, alongside long-distance coach services across Europe. The group also includes subsidiary brands such as Alsa in Spain, Coach USA, and West Midlands Trains.

Core offerings include scheduled coach services, local and regional bus operations, rail franchises, and airport transfer services. The company serves millions of passengers annually through its extensive network of routes and hubs. Brand messaging has evolved from the early promise of affordable national connectivity to the current platform Travel with Confidence, reflecting its commitment to safety, reliability, and customer service across all markets and modes of transport.