NBC's Slogans & Taglines

NBC (National Broadcasting Company) was founded in 1926 by David Sarnoff in New York City, making it the oldest major broadcasting network in the United States. Originally established as a radio network by Radio Corporation of America (RCA), NBC launched its television service in 1939 and pioneered colour broadcasting with the iconic peacock logo introduced in 1956. In 1986, the current six-feathered peacock logo was unveiled alongside the campaign "Come Home to NBC." In 2004, NBCUniversal was formed through the merger of NBC and Vivendi Universal Entertainment, and in 2011 Comcast acquired majority control. In 2026, the network celebrated its centenary with the new tagline "A Century Together."

The brand's core products are broadcast television and entertainment programming, including primetime scripted series, reality shows, live sports, news, and late-night programming. Its portfolio spans iconic franchises such as Saturday Night Live, The Tonight Show, Law & Order, Chicago series, and major live events including the Olympic Games, the Super Bowl, and the Emmy Awards.

From "The Color Network" (1956) and "NBC Living Color" (1957–1963) to "Proud as a Peacock" (1979–1981), "Let's All Be There" (1984–1986), "Must See TV" (1990s), and "More Colorful" (2009), NBC has consistently evolved its identity. Today, the brand carries the centenary promise "A Century Together," reflecting a journey from a pioneering radio network to one of America's most influential broadcast institutions.