Piggly Wiggly's Slogans & Taglines

Piggly Wiggly is a premier American grocery brand that commands monumental market equity as the country's absolute defining pioneer of self-service food retail. Founded in 1916 by Clarence Saunders in Memphis, Tennessee, the heritage enterprise permanently revolutionized the global supermarket landscape by inventing the core concept of independent shopper browsing and checkout lanes. Operating under Piggly Wiggly, LLC—a prominent high-volume affiliate of wholesale titan C&S Wholesale Grocers, LLC—the corporate entity is headquartered in Keene, New Hampshire. The powerhouse operates via a highly flexible franchise framework, mass-servicing millions of households across more than 500 independently owned locations spanning 18 states throughout the South, Midwest, and Northeast. Moving through mid-2026, Piggly Wiggly continues to dictate community grocery standards. The category veteran is actively scaling its digital e-commerce presence, expanding targeted loyalty analytics, and piloting an innovative product-grouping prototype store layout to completely modernize the neighborhood shopping experience.