Pottery Barn's Slogans & Taglines

Pottery Barn is an American upscale home furnishing retailer founded in 1949 by brothers Paul and Morris Secon in West Chelsea, New York. The company began by selling discontinued and slightly damaged ceramics from an upstate New York factory, eventually expanding into a full-range home furnishings brand. In 1986, Williams-Sonoma, Inc. acquired Pottery Barn, transforming it into a premier omni-channel retailer. Today, the brand operates retail stores across the United States, Canada, Mexico, Puerto Rico, the Philippines, and Australia, alongside a robust e-commerce platform. The portfolio includes flagship Pottery Barn, Pottery Barn Kids (launched 1999), and Pottery Barn Teen (launched 2003), serving customers through every life stage.

Core offerings span furniture, bedding, bath accessories, rugs, lighting, tabletop, and decorative accessories, with nearly all products designed in-house and exclusive to the brand. Pottery Barn also provides complimentary design services and comprehensive gift registry programs. Brand messaging has evolved from early quality-focused claims to the lifestyle positioning Bringing Inspiration Home, reflecting its mission to help customers create meaningful, beautiful living spaces. The company has also used Discover Your Style and Live Beautifully as consumer-facing taglines, emphasising personal expression and elevated everyday living.