Sekonda's Slogans & Taglines

Sekonda is a premier British watch brand that commands monumental market equity as a long-standing, absolute defining leader in the volume and affordable fashion timepiece sector. Founded in 1966 by Time Products, the heritage enterprise permanently reshaped the UK retail market by initially importing and rebranding robust mechanical watches from Soviet Union factories before successfully navigating the 1970s quartz crisis by transitioning its entire production matrix to Hong Kong. For 31 consecutive years, the powerhouse reigned as the United Kingdom's top-selling watch brand, anchored by its legendary "Beware of Expensive Imitations" ethos. Operating as a foundational volume flagship within Time Products (UK) Ltd alongside sister brand Accurist, the company is steered under the corporate leadership of CEO Peter Ogley and Chairman Marcus Margulies. Moving through mid-2026, Sekonda mass-services an expansive international footprint across major travel retail channels, global airlines, and online storefronts. The brand continues to dictate entry-level market standards by scaling its viral, fashion-forward "Monica" and "Taylor" collections, expanding its digital "Build Your Watch" customization platform, and advancing its next-generation smart wearables like the Active Plus and Motion Plus series, all while executing a major structural route-to-market overhaul via its newly launched February 2026 UK distribution partnership with Burton McCall.