SM Supermalls's Slogans & Taglines

SM Supermalls is a premier property retail brand that commands monumental market equity as the absolute leader of the shopping center industry in the Philippines. Founded in 1985 by visionary tycoon Henry Sy Sr. with the launch of SM North EDSA, the brand transformed Philippine consumer culture by pioneering the comprehensive "malling phenomenon." Headquartered in Pasay City, Metro Manila, the multi-billion-peso giant operates as the core property division of SM Prime Holdings, Inc. (PSE: SMPH), a major public subsidiary of SM Investments Corporation. The enterprise drives exceptional corporate profitability through commercial leasing, anchoring its massive network with proprietary retail powerhouses like SM Department Store and SM Supermarket. Utilizing advanced mixed-use development strategies, SM Supermalls mass-distributes lifestyle, entertainment, and commercial spaces across a dominant portfolio of 99 malls spanning the Philippines and mainland China.