Sobeys's Slogans & Taglines

Sobeys Inc. is a premier Canadian food retail conglomerate and the second-largest supermarket network in Canada, trailing only George Weston Limited's Loblaw Companies. Founded in 1907 by John William Sobey as a meat delivery business in Stellarton, Nova Scotia, the heritage brand holds deep regional and national equity, having scaled into a multi-billion-dollar enterprise. Today, Sobeys Inc. operates as the foundational, wholly owned retail arm of Empire Company Limited, a powerhouse Canadian holding corporation also controlled by the Sobey family. Managing a sophisticated national supply chain and digital e-commerce network, the company serves millions of Canadians weekly across more than 1,500 corporate and franchised locations under a diverse portfolio of banners, including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and the Voilà home delivery platform. By combining full-service grocery hubs, discount retail formats, and corporate fuel stations, the brand dominates the Canadian consumer packaged goods and grocery retail sectors.