Advertising Slogans and Taglines(or mottos) for Waterstones
What's your story?
Your local bookshop
The last word in books.
Waterstone's. Discover something new.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.