Datsun's Slogans & Taglines

Datsun is an automobile brand owned by Nissan with a history stretching back over a century. The story began in 1911 when M. Hashimoto founded Kwaishinsha Jidosha Kojo in Japan, dreaming of building cars suited to the nation. In 1914, the first DAT car was named after its three investors—Den, Aoyama, and Takeuchi. By 1931, a smaller successor emerged as DATSON, the "son of DAT," but the name was swiftly changed to Datsun to avoid the Japanese word for "loss" and embrace the brighter associations of "sun." The brand's early slogan, "The Rising Sun as the flag and Datsun as the car of choice," captured its ambition to symbolise Japan's modernisation. After dominating global markets for decades, Datsun was retired in 1984 in favour of Nissan, only to be revived in 2014 as an affordable brand for emerging markets. Its modern promise, "Experience Change," reflects a philosophy of accessible mobility. Today, Datsun remains a symbol of Japanese automotive heritage, resilience, and the enduring belief that every market deserves a reliable ride.