PROTON Holdings's Slogans & Taglines
A Comprehensive List of Advertising Slogans for PROTON Holdings (2026 Edition)
Official Advertising Taglines
It’s in the Drive!
Jalianese Technology, Malaysian Style.
📖 Branding Insight & Heritage:
PROTON Holdings Berhad is the national automobile corporation of Malaysia, established in 1983 by former Prime Minister Mahathir Mohamad to drive the country's industrialization. Headquartered in Shah Alam, Selangor, the company dominated the domestic market for decades with iconic models like the Proton Saga, built initially through a strategic engineering partnership with Japan's Mitsubishi Motors. In 2017, the Malaysian conglomerate DRB-HICOM sold a 49.9% controlling operational stake in Proton to the Chinese automotive giant Geely Holding Group. Under this joint corporate structure, Proton has undergone a major technological transformation, leveraging Geely’s global platforms and powertrains to launch a highly successful new lineup of intelligent SUVs and vehicles distributed across Southeast Asian and international right-hand-drive export markets.
What is PROTON Holdings’s slogan?
The current primary slogan of PROTON Holdings is “ It’s in the Drive. ”
🛡️ Official Brand Verification & Curation
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