Eicher Motors's Slogans & Taglines

Eicher Motors Limited is an Indian multinational automotive company headquartered in New Delhi. Tracing its origins to 1948 when the Goodearth Company was established to distribute imported tractors, the group produced its first indigenous tractor in 1959 and incorporated as Eicher Motors Ltd in 1982. A pivotal 1993 acquisition of a controlling stake in Enfield India—renamed Royal Enfield Motors Ltd in 1994—transformed the company into a global motorcycle powerhouse. In 2008, Eicher formed VE Commercial Vehicles (VECV), a 50:50 joint venture with the Volvo Group, strengthening its commercial vehicle portfolio. Today, the company operates two core verticals: Royal Enfield, the world's oldest continuously produced motorcycle brand manufacturing iconic models from the Bullet and Classic 350 to the Himalayan and 650 Twins for over 60 countries; and VECV, producing medium- and heavy-duty trucks and buses for Indian and export markets.