Fisker Automotive's Slogans & Taglines

Fisker Automotive was an American company founded in 2007 by automotive designer Henrik Fisker, renowned for creating the Fisker Karma—one of the world's first production luxury plug-in hybrid electric vehicles. Born from a vision to build an uncompromising, environmentally friendly vehicle, the company unveiled the Karma in 2008, featuring a striking design by Giugiaro, a full-length solar roof, and a range-extended electric powertrain. The brand's philosophy, captured by slogans like "Passion Technology Simplicity" and "Designed to Get You Hot, Not the Planet," reflected a commitment to sustainable luxury. Despite early momentum, including backing from Leonardo DiCaprio and over $1 billion in investment, the company faltered when battery supplier A123 Systems went bankrupt in 2012. Production was suspended, and Fisker Automotive filed for bankruptcy in 2013. Its assets were acquired by China's Wanxiang Group in 2014, and the Karma was later reborn under Karma Automotive. Though its original incarnation was brief, Fisker Automotive remains a symbol of pioneering green luxury and the enduring belief that beautiful design can drive environmental change.