Force Motors's Slogans & Taglines

Force Motors Limited is an Indian automotive manufacturer founded in 1958 by Shri N. K. Firodia in Mumbai, with its headquarters now in Pune. Born from a vision to make transportation accessible, reliable, and efficient for the masses, the company began as a small-scale industry producing the iconic Tempo three-wheeler. Over six decades, it has evolved into India's largest van maker and a fully integrated automobile company, pioneering shared passenger mobility solutions. The brand's enduring slogans, "Be the Force" and "The Force of a New India," reflect a philosophy of empowerment and nation-building. From the legendary Traveller and rugged Gurkha off-roader to the modern Urbania and India's first monocoque e-van, Force Motors has consistently adapted to changing mobility needs. With strategic partnerships supplying engines for Mercedes-Benz and BMW, and a workforce exceeding 10,000, it remains a symbol of Indian engineering resilience, shared mobility innovation, and the enduring belief that purpose-built vehicles can drive a nation's progress.