Kumho Tire's Slogans & Taglines

Kumho Tire Co., Inc. is a South Korean tire company founded in 1960 as Samyang Tire in Gwangju, during the nation's rapid industrial expansion. Originally producing bicycle and small passenger car tyres, it grew into one of the world's largest manufacturers, operating eight plants across four continents with over 13,000 employees. The brand's philosophy, "Performance Without Compromise," reflects a commitment to delivering race-proven technology at accessible price points. Kumho built its reputation through motorsport, serving as the official tyre supplier to Formula 3 Masters and Korea's Touring Car Championship, with innovations like the high-performance Ecsta line. In 2018, China's Doublestar Tire Group acquired a controlling stake, providing capital for modernisation while preserving the brand's Korean engineering identity. Today, with a comprehensive range spanning passenger cars, SUVs, and commercial vehicles, Kumho remains a symbol of Korean manufacturing resilience, motorsport heritage, and the enduring belief that quality tyres should empower every driver.