Nexen Tire's Slogans & Taglines

Nexen Tire Corporation is a global tire manufacturer headquartered in Yangsan and Seoul, South Korea, with a heritage stretching back to 1942. Founded as Heung-A Tire Company, it became the first Korean tire manufacturer after the Korean War in 1956. After decades as Woosung Tire, the company rebranded to Nexen in 2000—a name fusing "next" and "century" to signal its future-facing ambition. The brand's modern slogan, "We Got You," reflects a commitment to standing beside customers and partners with reliable, innovative products. Its design philosophy, "Ultimate Sensual, Timeless Movement," and core values of Challenge, Creativity, and Collaboration have driven breakthroughs like the N'Fera performance line and OEM partnerships with Porsche and Volkswagen. With four manufacturing plants across Korea, China, and the Czech Republic, plus R&D centres in the U.S., Germany, and China, Nexen has evolved into a global top-10 contender. It remains a symbol of Korean manufacturing resilience, design excellence, and the enduring belief that every journey deserves a safer, smarter ride.