Renault's Slogans & Taglines

Groupe Renault is a French multinational automobile manufacturer established on February 25, 1899, by Louis Renault and his brothers Marcel and Fernand in Boulogne-Billancourt. The first Renault car, the Voiturette 1CV, was sold in December 1898, launching a legacy of innovation that would define French automotive excellence. Over 125 years, the brand has championed accessible mobility—from the iconic Renault 4 and 5 to the groundbreaking Zoe electric city car—while its slogans have evolved from "Renault, l'Automobile de France" to "Créateur d'Automobiles" and the modern "Passion for Life." Its philosophy centres on making everyday life simpler through sustainable mobility, reflected in its commitment to electrification and the Renault-Nissan-Mitsubishi Alliance. A dominant force in motorsport, from Formula 1 to Formula E, Renault remains a symbol of French engineering ingenuity, democratic design, and the enduring belief that great cars should bring joy to everyone.