Cellini's Slogans & Taglines

Cellini is an Italian coffee brand founded in 1946 by Amleto Pieri in Livorno as Torrefazione Columbia, beginning a four-generation family legacy in coffee roasting. The brand grew steadily, acquiring Ekaf—Genoa's largest roasting company—in 1990 and uniting the historic Columbia, Filicori, and Ekaf brands under the Cellini name in 1996. Core offerings span whole bean, ground, and capsule coffee, including specialty blends, crafted through slow roasting traditions combined with modern technology. In 2005, a state-of-the-art Genoa facility was opened to support international expansion. Brand messaging has evolved from traditional artisan roots to the modern platform Contemporary Italian Roastery, and is today expressed through the promise To bring in every cup, at all times, an uncompromising coffee. In 2021, DeA Capital acquired a majority stake, though the Pieri family retained a significant share, ensuring continuity of the founding vision. Today, Cellini distributes across over 35 countries, balancing Italian tradition with sustainable, forward-looking coffee culture.