High Point (coffee)'s Slogans & Taglines

High Point was a brand of instant decaffeinated coffee that became a pop culture icon despite its brief shelf life. Launched in the mid-1970s by The Folger Coffee Company, a subsidiary of Procter & Gamble, it positioned itself as a flavorful alternative for those seeking coffee without caffeine. The brand's defining moment came in the 1980s with a series of campy television commercials starring Hollywood legend Lauren Bacall, who raved about its rich taste and zero caffeine content in her signature gravelly, transatlantic accent. These ads became beloved cultural touchstones, referenced in films like "Crazy, Stupid, Love" and on "Saturday Night Live," and have garnered hundreds of thousands of views on YouTube decades later. Despite its advertising brilliance, the coffee itself struggled to find a lasting audience, and by 1993 it was discontinued. Today, High Point endures not as a beverage, but as a symbol of 1980s advertising nostalgia and the enduring power of a charismatic spokesperson.