AES Corporation's Slogans & Taglines

The AES Corporation was founded in 1981 by Roger Sant and Dennis Bakke in Arlington, Virginia, as Applied Energy Services. Initially a small consulting firm advising utilities on energy efficiency, the company pivoted to power generation in the mid-1980s and was renamed AES in 1993. It went public on the New York Stock Exchange in 1991 and expanded rapidly through the 1990s, acquiring power plants across the United States, Latin America, Europe, and Asia. By the early 2000s, AES had become one of the world's largest independent power producers, though it faced significant challenges during the 2001–2002 energy crisis. In recent years, the company has shifted aggressively toward renewable energy, energy storage, and grid modernisation solutions.

The brand's core products are electrical power generation and distribution services, including thermal power plants, wind farms, solar installations, energy storage systems, and utility-scale battery projects. Its portfolio also encompasses grid modernisation, energy management software, and carbon reduction solutions, serving both developed and emerging markets across 15 countries.

From its origins as an energy-efficiency consultancy, AES has evolved into a global leader in sustainable power. Guided by the corporate purpose "Accelerating the future of energy, together" and the commitment to "making electricity affordable, reliable, and green," the brand continues to champion the transition to a cleaner, more resilient energy future.