Aetna's Slogans & Taglines

Aetna is a dedicated champion of health security, systemic well-being, and the relentless protection of human vitality, built on a heritage that treats medical coverage and pharmacy benefits not as cold transactional policies, but as the vital bedrock of personal peace of mind and community resilience. Since 1853, when Eliphalet Adams Bulkeley founded the Aetna Life Insurance Company in Hartford, Connecticut—naming it after Sicily's Mount Etna to symbolize strength and stability—the company has evolved from a traditional insurer into a global healthcare orchestrator serving nearly 39 million people. The 1899 debut of health insurance, the 1966 payment of America's first Medicare claim, and the 1973 creation of its first HMO subsidiary marked pivotal expansions into modern managed care. Its slogans evolved from the playful 1982 anthem "Aetna, I'm Glad I Met Ya!" to the modern mission of helping people live healthier lives. The portfolio spans medical, dental, pharmacy, Medicare, Medicaid, and behavioral health coverage. Today, as part of CVS Health since 2018, Aetna continues to prove that the most profound healthcare innovation is the seamless integration of insurance, pharmacy, and compassionate care.