Animal Planet's Slogans & Taglines

Animal Planet (stylized as animal planet) is an American multinational pay television channel launched on October 1, 1996, as a joint venture between Discovery Communications and the British Broadcasting Corporation (BBC). Originally positioned as an educational wildlife documentary network, the channel was created to complement the Discovery Channel's nature programming and was initially distributed in the United States and 68 other countries. Core offerings today encompass wildlife documentaries, animal-centric reality series, and conservation-focused programming, including iconic franchises such as The Crocodile Hunter, Meerkat Manor, Too Cute, and Pit Bulls & Parolees. In 2008, the channel underwent a significant rebranding, shifting from purely educational content toward more personality-driven and entertainment-oriented programming to broaden its audience appeal. Brand messaging has evolved from the early positioning as a nature documentary destination to the contemporary platform Go Animal Planet, reflecting its identity as a vibrant, immersive destination for animal lovers. Today, as part of Warner Bros. Discovery, Animal Planet reaches over 360 million households across more than 200 countries and territories, remaining one of the world's most recognisable brands in wildlife entertainment.