Ashland's Slogans & Taglines

Ashland Global Specialty Chemicals Inc. was founded in 1924 by Paul G. Blazer in Ashland, Kentucky, as the Ashland Refining Company, initially focusing on petroleum refining and marketing. In 1936, it merged with Swiss Oil to become Ashland Oil and Refining Company, and over the following decades diversified into chemicals through acquisitions such as R.J. Brown Company (1956) and ADM Chemical Group (1966). The company was renamed Ashland Oil, Inc. in 1970, then Ashland Inc. in 1995, and finally Ashland Global Holdings Inc. in 2016. In 2017, the company underwent a major restructuring, spinning off its Valvoline motor oil business to focus exclusively on specialty chemicals and ingredients. Today, headquartered in Wilmington, Delaware, Ashland operates in over 100 countries worldwide.

The brand's core products are specialty chemicals and high-performance ingredients, including cellulose ethers, vinyl pyrrolidones, acrylic polymers, and plant-based extracts. Its portfolio serves the pharmaceutical, personal care, food and beverage, architectural coatings, packaging, and oilfield industries.

From its origins as a regional petroleum refiner, Ashland has evolved into a global leader in specialty materials. The brand carries the enduring corporate tagline "Always Solving™," reflecting its commitment to applying innovative chemistry to solve complex formulation and product-performance challenges across diverse industries.