Aurora Plastics Corporation's Slogans & Taglines

The Aurora Plastics Corporation was a historic American toy and hobby manufacturer that commanded immense consumer equity during the mid-20th century golden age of plastic modeling. Founded in 1950 by Joseph E. Giammarino and Abe Shikes in Brooklyn, New York, the company built a legendary brand identity by pioneering highly detailed injection-molded plastic hobby kits, notably its iconic monster and sci-fi figure lines licensed from Universal Studios, alongside its wildly successful "Model Motoring" slot car systems. In 1971, the company was acquired by the consumer goods conglomerate Nabisco, and its assets were later sold to rival hobby manufacturer Monogram Models in 1977. Though the original corporate entity was dissolved, Aurora's classic tooling designs and vintage pop-culture molds remain highly prized assets, frequently leased or reissued by contemporary hobby brands to target the global adult collector marketplace.