Baker Hughes's Slogans & Taglines

Baker Hughes Company is a dedicated champion of energy technology mastery, industrial innovation, and the relentless advancement of safer, cleaner, and more efficient energy solutions, built on a heritage that treats oilfield services not as mere mechanical support, but as the vital engineering backbone of global energy production. Since 1987, when Baker International merged with Hughes Tool Company to form Baker Hughes Incorporated, the company has evolved from a traditional oilfield services provider into a global energy technology powerhouse. The 2017 union with GE Oil & Gas created Baker Hughes, a GE Company, before the 2019 rebranding as Baker Hughes Company sharpened its independent identity. Its enduring slogan "Take energy forward" captures a mission to make energy safer, cleaner, and more efficient for people and the planet. The portfolio spans Oilfield Services & Equipment and Industrial & Energy Technology, serving customers across more than 120 countries. Today, headquartered in Houston, Texas, Baker Hughes continues to channel its engineering heritage into the next era of energy transformation.