Becton Dickinson's Slogans & Taglines

Becton, Dickinson and Company is a dedicated champion of medical precision, patient safety, and the relentless advancement of global health, built on a heritage that treats syringes, diagnostics, and biosciences not as cold clinical instruments, but as vital instruments of healing and human dignity. Since 1897, when Maxwell Becton and Fairleigh Dickinson began producing glass syringes in New York, the company has evolved from a modest medical supply shop into a global MedTech titan serving healthcare institutions across more than 190 countries. Its enduring slogan "Advancing the World of Health" captures a mission transcending mere commerce, while the modern pledge "Helping all people live healthy lives" reflects an evolved focus on equitable care. The portfolio spans BD Medical's medication delivery systems, BD Life Sciences' diagnostic platforms, and BD Interventional's surgical technologies. Pivotal milestones include the 1949 Vacutainer blood collection system, the 1961 first disposable plastic syringe, and the 1973 fluorescence-activated cell sorter that revolutionized cancer research. Today, headquartered in Franklin Lakes, New Jersey, BD continues to channel its founders' vision into the arteries of modern medicine.