Canon's Slogans & Taglines

Canon Inc. traces its origins to 1933, when Precision Optical Instruments Laboratory was founded in Roppongi, Tokyo, by Takeshi Mitarai, Goro Yoshida, Saburo Uchida, and Takeo Maeda. In 1934, the team produced the Kwanon—Japan's first 35 mm focal-plane-shutter camera prototype—and in 1936 introduced the Hansa Canon to the market. In 1937, Precision Optical Industry, Co., Ltd. was formally established, and in 1947 the company became Canon Camera Co., Inc. The 1960s marked a pivotal diversification: in 1964, Canon launched the world's first 10-key electronic calculator, and in 1967 unveiled the management slogan "Cameras in the Right Hand, Business Machines in the Left." In 1969, the company was renamed Canon Inc., and in 1970 it introduced Japan's first plain-paper copier. In 1985, the BJ-80 became the world's first Bubble Jet inkjet printer, and in 1988 Canon announced its corporate philosophy of Kyosei—"living and working together for the common good." Today, headquartered in Ōta, Tokyo, Canon employs over 170,000 people worldwide.

The brand's core products are imaging and optical solutions, including digital cameras, camcorders, laser and inkjet printers, multifunction devices, photocopiers, medical imaging equipment, and semiconductor manufacturing equipment. Its portfolio spans the iconic EOS DSLR and mirrorless camera systems, PIXMA and imageRUNNER printing solutions, and professional cinematography lenses.

From its earliest tagline "Cameras in the Right Hand, Business Machines in the Left" to the contemporary promise "Delighting You Always" and "Advanced Simplicity," Canon has evolved from a small Tokyo camera laboratory into one of the world's most respected imaging and technology companies, embodying nearly a century of innovation in optics, precision engineering, and sustainable business practices.