Cineplex Entertainment's Slogans & Taglines

Cineplex Inc. is a Canadian entertainment company headquartered in Toronto, Ontario, formed in 2003 through the acquisition of Loews Cineplex's Canadian operations by Onex Corporation and Oaktree Capital Management, subsequently merged with Galaxy Entertainment—a chain established in 1999 by former Cineplex Odeon executives. In 2005, the company acquired Famous Players from National Amusements, solidifying its position as Canada's largest cinema exhibitor. Core offerings encompass over 150 theatres nationwide, the social entertainment concept The Rec Room, the Playdium family entertainment centres, Cineplex Media advertising solutions, and Scene+—Canada's largest entertainment loyalty programme. Brand messaging has evolved from the intimate positioning Escape with us to the integrated platform See the Big Picture, launched in December 2015 to reflect the company's expanded entertainment ecosystem beyond traditional cinema. The brand has also drawn on campaigns such as Go big to emphasise the superior theatrical experience. Today, Cineplex continues to transform movie-going in Canada while diversifying into location-based entertainment and digital media.