Coldwell Banker's Slogans & Taglines

Built on the conviction that trust must be earned through action rather than claimed in advertising, Coldwell Banker has spent more than a century proving that integrity is the only sustainable foundation for real estate. Born from the rubble of the 1906 San Francisco earthquake—when Colbert Coldwell rejected the dishonest practices rampant in the chaos and opened a firm dedicated to putting clients first—the brand has evolved from a single California office into one of the world's premier real estate networks. The 1913 arrival of Benjamin Arthur Banker cemented a partnership that would define the industry standard for ethical brokerage. Its slogans have evolved from the aspirational "Where Dreams Come Home" to the heritage-driven "Fulfilling the Dream of Home Since 1906," and most recently to the lifestyle-focused "Live Well With Coldwell" in 2025, reflecting a shift from transactional service to holistic living. The portfolio spans residential and commercial brokerage, the Global Luxury program for affluent clients, and pioneering digital tools including the proprietary Move Meter and CBx Technology Suite—the first big-data platform in real estate. Now a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS) and headquartered in Madison, New Jersey, Coldwell Banker operates through over 3,000 offices and 95,000 affiliated agents across 44 countries and territories, remaining a global symbol of trusted property guidance.