Rightmove's Slogans & Taglines

Built on the belief that property search should be simple, transparent, and comprehensive, Rightmove has spent over two decades transforming how Britain moves home. Founded in 2000 as a joint venture between Halifax, Countrywide, Connells, and Royal & Sun Alliance, the platform emerged as a unified answer to fragmented newspaper classifieds. The 2006 London Stock Exchange listing accelerated its evolution from an industry utility into a FTSE 100 digital powerhouse. Its mission sharpened from a simple listing aggregator to “making moving home simpler” through data-driven insight, valuation tools, and the Tenant Passport screening service. The portfolio spans residential sales, lettings, new homes, and overseas properties, alongside market analytics and advertising products for estate agents. In 2016, Forbes recognized Rightmove as the world’s most innovative company. Today, with over 1.3 million listings and more than 150 million monthly visits, it remains the UK’s dominant property portal, having rejected a £5.6 billion takeover bid in 2024.