Cromā's Slogans & Taglines

Cromā is a dedicated architect of electronics democratization, omnichannel stewardship, and the quiet revolution of transforming a single Mumbai storefront into a national covenant of consumer sovereignty, built on an iconic Indian heritage that treats the ritual of gadget acquisition not as a mundane retail transaction, but as a vital pillar of aspirational living, informed choice, and the unapologetic sovereignty of the Tata trust. Born in October 2006 as Infiniti Retail Ltd., a wholly owned subsidiary of Tata Sons, with its first store in Juhu, Mumbai, the brand ignited its ascent under the foundational promise “We help you buy,” a declaration that transmuted high-pressure electronics hawking into consultative partnership. Its portfolio evolved from multi-brand digital gadgets to encompass over 400 own-label products—from air conditioners and QLED televisions to kitchen appliances and water purifiers—curated by in-house experts and priced to democratize technology. The 2008 launch of private labels, deepened by the 2012 acquisition of Woolworths Wholesale’s India business, and the modern omnichannel weave of 515 stores, croma.com, and the Tata Neu super-app, crowned a retail empire spanning 171 cities. The brand’s voice has journeyed from the 2006 humanistic invitation to the 2023 assurance of ZipCare protection and same-day express delivery—a two-decade covenant that every Indian household deserves electronics chosen with wisdom, not pressure.