CVS Pharmacy's Slogans & Taglines

CVS Pharmacy (stylized as CVSpharmacy) is an American retail corporation founded in 1963 by brothers Stanley and Sidney Goldstein, along with their partner Ralph Hoagland, in Lowell, Massachusetts. Originally named Consumer Value Stores, the company began as a health and beauty aid chain before expanding into pharmacy services. In 1969, it was acquired by Melville Corporation, and in 1996, CVS became a standalone public company. The 2007 acquisition of Caremark transformed CVS into an integrated pharmacy benefits manager, and the 2018 purchase of Aetna established it as a vertically integrated healthcare company. Today, headquartered in Woonsocket, Rhode Island, CVS operates approximately 9,000 retail locations, 1,100 MinuteClinics, and serves over 100 million plan members through its pharmacy benefits management business.

Core offerings include prescription fulfillment, over-the-counter medications, health and wellness products, beauty and personal care items, and general merchandise. The company also provides specialty pharmacy services, chronic disease management, and Medicare Advantage plans. Brand messaging has evolved from the consumer-focused CVS: For all the ways you care to the 2014 health-driven platform Health is everything. In 2021, the company adopted Bringing our heart to every moment of your health, reflecting its transformation from a traditional pharmacy retailer into a comprehensive health services company.